Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
445945
RGB
68, 89, 69
HSL
123, 13%, 31%
HSB
123, 24%, 35%
CMYK
24, 0, 22, 65
LAB
36, -12, 9
LCH
36, 15, 143
OKLCH
0.44, 0.04, 146
XYZ
7, 9, 7
LUV
36, -10, 12
HWB
123, 27%, 65%
Pantone
357 C
Harmonies
Shades & tints
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