Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
445B7B
RGB
68, 91, 123
HSL
215, 29%, 37%
HSB
215, 45%, 48%
CMYK
45, 26, 0, 52
LAB
38, -2, -21
LCH
38, 21, 265
OKLCH
0.47, 0.06, 257
XYZ
10, 10, 20
LUV
38, -11, -28
HWB
215, 27%, 52%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.