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Denim

#44608C

A balanced, moderate denim — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX

44608C

RGB

68, 96, 140

HSL

217, 35%, 41%

HSB

217, 51%, 55%

CMYK

51, 31, 0, 45

LAB

40, -1, -28

LCH

40, 28, 269

OKLCH

0.49, 0.08, 259

XYZ

11, 11, 26

LUV

40, -13, -39

HWB

217, 27%, 45%

Pantone

534 C

Harmonies

Analogous

Complementary

Split Complementary

Triadic

Tetradic

Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.