Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446471
RGB
68, 100, 113
HSL
197, 25%, 35%
HSB
197, 40%, 44%
CMYK
40, 12, 0, 56
LAB
40, -9, -11
LCH
40, 15, 230
OKLCH
0.48, 0.04, 225
XYZ
10, 12, 17
LUV
40, -15, -14
HWB
197, 27%, 56%
Pantone
316 C
Harmonies
Shades & tints
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