Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446475
RGB
68, 100, 117
HSL
201, 26%, 36%
HSB
201, 42%, 46%
CMYK
42, 15, 0, 54
LAB
40, -8, -14
LCH
40, 16, 238
OKLCH
0.49, 0.05, 232
XYZ
10, 12, 19
LUV
40, -15, -17
HWB
201, 27%, 54%
Pantone
316 C
Harmonies
Shades & tints
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