Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446597
RGB
68, 101, 151
HSL
216, 38%, 43%
HSB
216, 55%, 59%
CMYK
55, 33, 0, 41
LAB
42, -1, -32
LCH
42, 32, 269
OKLCH
0.50, 0.09, 258
XYZ
13, 13, 31
LUV
42, -15, -45
HWB
216, 27%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.