Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44696C
RGB
68, 105, 108
HSL
185, 23%, 35%
HSB
185, 37%, 42%
CMYK
37, 3, 0, 58
LAB
42, -13, -6
LCH
42, 14, 205
OKLCH
0.49, 0.04, 202
XYZ
10, 12, 16
LUV
42, -17, -6
HWB
185, 27%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.