Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44697A
RGB
68, 105, 122
HSL
199, 28%, 37%
HSB
199, 44%, 48%
CMYK
44, 14, 0, 52
LAB
42, -10, -14
LCH
42, 17, 234
OKLCH
0.50, 0.05, 229
XYZ
11, 13, 20
LUV
42, -17, -18
HWB
199, 27%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.