Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446A71
RGB
68, 106, 113
HSL
189, 25%, 35%
HSB
189, 40%, 44%
CMYK
40, 6, 0, 56
LAB
42, -13, -8
LCH
42, 15, 214
OKLCH
0.50, 0.04, 210
XYZ
11, 13, 18
LUV
42, -18, -10
HWB
189, 27%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.