Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446B71
RGB
68, 107, 113
HSL
188, 25%, 35%
HSB
188, 40%, 44%
CMYK
40, 5, 0, 56
LAB
43, -13, -8
LCH
43, 15, 211
OKLCH
0.50, 0.04, 208
XYZ
11, 13, 18
LUV
43, -18, -9
HWB
188, 27%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.