Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446D72
RGB
68, 109, 114
HSL
187, 25%, 36%
HSB
187, 40%, 45%
CMYK
40, 4, 0, 55
LAB
43, -14, -8
LCH
43, 16, 209
OKLCH
0.51, 0.05, 206
XYZ
11, 13, 18
LUV
43, -19, -8
HWB
187, 27%, 55%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.