Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446D81
RGB
68, 109, 129
HSL
200, 31%, 39%
HSB
200, 47%, 51%
CMYK
47, 16, 0, 49
LAB
44, -11, -16
LCH
44, 19, 236
OKLCH
0.51, 0.06, 230
XYZ
12, 14, 23
LUV
44, -19, -21
HWB
200, 27%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.