Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446DA0
RGB
68, 109, 160
HSL
213, 40%, 45%
HSB
213, 57%, 63%
CMYK
58, 32, 0, 37
LAB
45, -3, -32
LCH
45, 33, 265
OKLCH
0.53, 0.09, 255
XYZ
14, 15, 35
LUV
45, -18, -47
HWB
213, 27%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.