Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
446DB0
RGB
68, 109, 176
HSL
217, 44%, 48%
HSB
217, 61%, 69%
CMYK
61, 38, 0, 31
LAB
45, 2, -41
LCH
45, 41, 272
OKLCH
0.54, 0.12, 260
XYZ
16, 15, 43
LUV
45, -18, -60
HWB
217, 27%, 31%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.