Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44709C
RGB
68, 112, 156
HSL
210, 39%, 44%
HSB
210, 56%, 61%
CMYK
56, 28, 0, 39
LAB
46, -5, -29
LCH
46, 29, 259
OKLCH
0.53, 0.09, 250
XYZ
14, 15, 34
LUV
46, -19, -41
HWB
210, 27%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.