Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4471A4
RGB
68, 113, 164
HSL
212, 41%, 45%
HSB
212, 59%, 64%
CMYK
59, 31, 0, 36
LAB
46, -4, -33
LCH
46, 33, 263
OKLCH
0.54, 0.09, 253
XYZ
15, 16, 37
LUV
46, -20, -47
HWB
212, 27%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.