Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44737B
RGB
68, 115, 123
HSL
189, 29%, 37%
HSB
189, 45%, 48%
CMYK
45, 7, 0, 52
LAB
45, -15, -10
LCH
45, 18, 213
OKLCH
0.53, 0.05, 209
XYZ
12, 15, 21
LUV
45, -21, -11
HWB
189, 27%, 52%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.