Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4473AC
RGB
68, 115, 172
HSL
213, 43%, 47%
HSB
213, 60%, 67%
CMYK
60, 33, 0, 33
LAB
47, -3, -36
LCH
47, 36, 266
OKLCH
0.55, 0.10, 254
XYZ
16, 16, 41
LUV
47, -20, -52
HWB
213, 27%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.