Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4473B8
RGB
68, 115, 184
HSL
216, 46%, 49%
HSB
216, 63%, 72%
CMYK
63, 38, 0, 28
LAB
48, 1, -42
LCH
48, 42, 271
OKLCH
0.55, 0.12, 258
XYZ
17, 17, 48
LUV
48, -20, -62
HWB
216, 27%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.