Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4473BC
RGB
68, 115, 188
HSL
217, 47%, 50%
HSB
217, 64%, 74%
CMYK
64, 39, 0, 26
LAB
48, 2, -44
LCH
48, 44, 272
OKLCH
0.56, 0.13, 259
XYZ
18, 17, 50
LUV
48, -20, -65
HWB
217, 27%, 26%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.