Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4476AD
RGB
68, 118, 173
HSL
211, 44%, 47%
HSB
211, 61%, 68%
CMYK
61, 32, 0, 32
LAB
48, -4, -35
LCH
48, 35, 263
OKLCH
0.56, 0.10, 252
XYZ
16, 17, 42
LUV
48, -21, -51
HWB
211, 27%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.