Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
447AB2
RGB
68, 122, 178
HSL
211, 45%, 48%
HSB
211, 62%, 70%
CMYK
62, 31, 0, 30
LAB
49, -5, -36
LCH
49, 36, 262
OKLCH
0.57, 0.10, 251
XYZ
17, 18, 45
LUV
49, -23, -52
HWB
211, 27%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.