Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
447EC2
RGB
68, 126, 194
HSL
212, 51%, 51%
HSB
212, 65%, 76%
CMYK
65, 35, 0, 24
LAB
51, -3, -42
LCH
51, 42, 266
OKLCH
0.59, 0.12, 254
XYZ
20, 20, 54
LUV
51, -24, -63
HWB
212, 27%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.