Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448496
RGB
68, 132, 150
HSL
193, 38%, 43%
HSB
193, 55%, 59%
CMYK
55, 12, 0, 41
LAB
51, -17, -16
LCH
51, 24, 223
OKLCH
0.58, 0.07, 218
XYZ
16, 20, 32
LUV
51, -27, -21
HWB
193, 27%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.