Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4484D7
RGB
68, 132, 215
HSL
214, 65%, 55%
HSB
214, 68%, 84%
CMYK
68, 39, 0, 16
LAB
54, 0, -50
LCH
54, 50, 270
OKLCH
0.61, 0.14, 256
XYZ
23, 23, 67
LUV
54, -25, -76
HWB
214, 27%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.