Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448AA7
RGB
68, 138, 167
HSL
198, 42%, 46%
HSB
198, 59%, 65%
CMYK
59, 17, 0, 35
LAB
54, -16, -23
LCH
54, 28, 234
OKLCH
0.60, 0.08, 228
XYZ
18, 22, 40
LUV
54, -29, -31
HWB
198, 27%, 35%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.