Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448AD2
RGB
68, 138, 210
HSL
210, 61%, 55%
HSB
210, 68%, 82%
CMYK
68, 34, 0, 18
LAB
55, -5, -44
LCH
55, 45, 264
OKLCH
0.62, 0.13, 251
XYZ
23, 24, 64
LUV
55, -27, -67
HWB
210, 27%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.