Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448AFA
RGB
68, 138, 250
HSL
217, 95%, 62%
HSB
217, 73%, 98%
CMYK
73, 45, 0, 2
LAB
57, 7, -64
LCH
57, 64, 276
OKLCH
0.65, 0.18, 259
XYZ
29, 26, 94
LUV
57, -26, -99
HWB
217, 27%, 2%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.