Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448CCC
RGB
68, 140, 204
HSL
208, 57%, 53%
HSB
208, 67%, 80%
CMYK
67, 31, 0, 20
LAB
56, -8, -40
LCH
56, 41, 259
OKLCH
0.62, 0.12, 248
XYZ
23, 24, 61
LUV
56, -28, -61
HWB
208, 27%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.