Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448DBD
RGB
68, 141, 189
HSL
204, 48%, 50%
HSB
204, 64%, 74%
CMYK
64, 25, 0, 26
LAB
56, -12, -32
LCH
56, 35, 249
OKLCH
0.62, 0.10, 240
XYZ
21, 24, 52
LUV
56, -29, -47
HWB
204, 27%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.