Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448FE2
RGB
68, 143, 226
HSL
212, 73%, 58%
HSB
212, 70%, 89%
CMYK
70, 37, 0, 11
LAB
58, -3, -50
LCH
58, 50, 267
OKLCH
0.64, 0.15, 253
XYZ
26, 26, 76
LUV
58, -28, -77
HWB
212, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.