Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4492ED
RGB
68, 146, 237
HSL
212, 82%, 60%
HSB
212, 71%, 93%
CMYK
71, 38, 0, 7
LAB
59, -1, -54
LCH
59, 54, 268
OKLCH
0.65, 0.16, 254
XYZ
28, 28, 84
LUV
59, -29, -83
HWB
212, 27%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.