Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4494DB
RGB
68, 148, 219
HSL
208, 68%, 56%
HSB
208, 69%, 86%
CMYK
69, 32, 0, 14
LAB
59, -8, -44
LCH
59, 45, 260
OKLCH
0.65, 0.13, 248
XYZ
26, 28, 71
LUV
59, -30, -67
HWB
208, 27%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.