Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
449AE6
RGB
68, 154, 230
HSL
208, 76%, 58%
HSB
208, 70%, 90%
CMYK
70, 33, 0, 10
LAB
61, -8, -47
LCH
61, 47, 261
OKLCH
0.67, 0.14, 248
XYZ
28, 30, 79
LUV
61, -32, -72
HWB
208, 27%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.