Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
449FC5
RGB
68, 159, 197
HSL
198, 53%, 52%
HSB
198, 65%, 77%
CMYK
65, 19, 0, 23
LAB
61, -19, -28
LCH
61, 34, 236
OKLCH
0.66, 0.10, 229
XYZ
25, 30, 57
LUV
61, -35, -40
HWB
198, 27%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.