Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44A5FC
RGB
68, 165, 252
HSL
208, 97%, 63%
HSB
208, 73%, 99%
CMYK
73, 35, 0, 1
LAB
65, -7, -52
LCH
65, 53, 262
OKLCH
0.70, 0.16, 249
XYZ
33, 35, 97
LUV
65, -35, -82
HWB
208, 27%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.