Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44A8BB
RGB
68, 168, 187
HSL
190, 47%, 50%
HSB
190, 64%, 73%
CMYK
64, 10, 0, 27
LAB
64, -26, -19
LCH
64, 32, 216
OKLCH
0.68, 0.10, 212
XYZ
25, 33, 52
LUV
64, -39, -25
HWB
190, 27%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.