Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44A9DB
RGB
68, 169, 219
HSL
200, 68%, 56%
HSB
200, 69%, 86%
CMYK
69, 23, 0, 14
LAB
65, -18, -35
LCH
65, 39, 242
OKLCH
0.70, 0.12, 234
XYZ
29, 35, 72
LUV
65, -38, -51
HWB
200, 27%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.