Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44B2FF
RGB
68, 178, 255
HSL
205, 100%, 63%
HSB
205, 73%, 100%
CMYK
73, 30, 0, 0
LAB
69, -13, -48
LCH
69, 50, 255
OKLCH
0.73, 0.15, 243
XYZ
36, 40, 100
LUV
69, -39, -75
HWB
205, 27%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.