Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44B4BD
RGB
68, 180, 189
HSL
184, 48%, 50%
HSB
184, 64%, 74%
CMYK
64, 5, 0, 26
LAB
67, -31, -15
LCH
67, 34, 205
OKLCH
0.71, 0.10, 203
XYZ
28, 38, 54
LUV
67, -43, -17
HWB
184, 27%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.