Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44BDED
RGB
68, 189, 237
HSL
197, 82%, 60%
HSB
197, 71%, 93%
CMYK
71, 20, 0, 7
LAB
71, -23, -34
LCH
71, 41, 236
OKLCH
0.75, 0.13, 229
XYZ
36, 44, 87
LUV
71, -44, -51
HWB
197, 27%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.