Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
450406
RGB
69, 4, 6
HSL
358, 89%, 14%
HSB
358, 94%, 27%
CMYK
0, 94, 91, 73
LAB
12, 30, 17
LCH
12, 34, 29
OKLCH
0.25, 0.10, 26
XYZ
3, 1, 0
LUV
12, 35, 7
HWB
358, 2%, 73%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.