Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
451502
RGB
69, 21, 2
HSL
17, 94%, 14%
HSB
17, 97%, 27%
CMYK
0, 70, 97, 73
LAB
15, 23, 22
LCH
15, 31, 44
OKLCH
0.27, 0.08, 41
XYZ
3, 2, 0
LUV
15, 31, 12
HWB
17, 1%, 73%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.