Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45658B
RGB
69, 101, 139
HSL
213, 34%, 41%
HSB
213, 50%, 55%
CMYK
50, 27, 0, 45
LAB
42, -3, -25
LCH
42, 25, 262
OKLCH
0.50, 0.07, 253
XYZ
12, 12, 26
LUV
42, -15, -35
HWB
213, 27%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Sapphire
#0F52BA
Denim
#1560BD
Cerulean
#007BA7
Steel Blue
#4682B4
Royal Blue
#4169E1
Cobalt
#0047AB
Slate Blue
#6A5ACD
Browse every named blue on shades of blue, or all families on colors.