Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45668E
RGB
69, 102, 142
HSL
213, 35%, 41%
HSB
213, 51%, 56%
CMYK
51, 28, 0, 44
LAB
42, -3, -26
LCH
42, 26, 263
OKLCH
0.50, 0.07, 254
XYZ
12, 13, 27
LUV
42, -15, -36
HWB
213, 27%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.