Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45677D
RGB
69, 103, 125
HSL
204, 29%, 38%
HSB
204, 45%, 49%
CMYK
45, 18, 0, 51
LAB
42, -8, -16
LCH
42, 18, 244
OKLCH
0.50, 0.05, 238
XYZ
11, 12, 21
LUV
42, -16, -22
HWB
204, 27%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.