Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
45709F
RGB
69, 112, 159
HSL
211, 39%, 45%
HSB
211, 57%, 62%
CMYK
57, 30, 0, 38
LAB
46, -4, -30
LCH
46, 31, 262
OKLCH
0.53, 0.09, 252
XYZ
15, 15, 35
LUV
46, -19, -44
HWB
211, 27%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.