Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4571AC
RGB
69, 113, 172
HSL
214, 43%, 47%
HSB
214, 60%, 67%
CMYK
60, 34, 0, 33
LAB
47, -1, -37
LCH
47, 37, 268
OKLCH
0.54, 0.11, 256
XYZ
16, 16, 41
LUV
47, -19, -54
HWB
214, 27%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.