Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4573A5
RGB
69, 115, 165
HSL
211, 41%, 46%
HSB
211, 58%, 65%
CMYK
58, 30, 0, 35
LAB
47, -4, -32
LCH
47, 32, 262
OKLCH
0.54, 0.09, 252
XYZ
15, 16, 38
LUV
47, -20, -46
HWB
211, 27%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.