Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4576AF
RGB
69, 118, 175
HSL
212, 43%, 48%
HSB
212, 61%, 69%
CMYK
61, 33, 0, 31
LAB
48, -3, -36
LCH
48, 36, 265
OKLCH
0.56, 0.10, 253
XYZ
17, 17, 43
LUV
48, -21, -53
HWB
212, 27%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.